For the third week in a row, James Cameron’s 3D movie extravaganza – Avatar – takes the number one spot at the box office. With $68.3 million in New Years weekend sales, the science fiction masterpiece breaks the bank with a running total of over $1,000,000,000 in Gross! That is a lot of scratch, and a real vindication for both the studio and director, both of whom weathered the storm of critics questioning whether a $500 million budget was rational.
Nothing is rational about the movie itself, and that seems to be what the audience enjoys about Avatar and its other-worldly sets. With all of the stress people cope with throughout the holidays, it is a treat to take a few hour break and be transported to another place and time such as with this instant classic movie.